IMG Models Showpacks 

We undertook the laborious task of hand-drawing a 138-page coloring book. It features each of the models as line drawings, integrated with photos on white backgrounds. 350 printed showpacks and a set of colored pencils went to casting agents and industry taste makers for model selection at the Lincoln Center runway shows. We requested that they email us their finished drawings for online posting. 

 
IMG Models Showpack Print Design by Benard Creative. Hand Drawn Fashion Model Coloring Book.
 

 

For Fall/Winter, we integrated the girls into celebrated paintings from the last 600 years of Western art. Modeling and fashion run the risk of superficiality and self-importance. This pack turned that stereotype upside down. It was at once, deep, grand, playful and whimsical.

 
IMG Models Showpack Print Design by Benard Creative. Modern Fashion Models Meet Historic Western Art Paintings.

Edward Hopper and Ajak

 

François Boucher and Caitlin Lomax

 

Paul Gauguin and Katryn Kruger