Ivanka Trump

Ivanka Trump Fine Jewelry is a premier brand with a loyal following, and like most celebrity brands, the line is closely tied to the image of its namesake. Benard Creative was presented with a unique challenge when ads were needed to feature a new collection, but Ivanka’s schedule didn’t allow time for a shoot. Upon examining contact sheets from a previous campaign shot by Tom Munro, we found gorgeous unused frames. We photographed the new products and retouched the jewelry onto the images of Ivanka. Sometimes good creative is all about economical problem solving.