Heralded by royalty, celebrities, and esteemed women across the globe, we aimed to maintain brand recognition for La Mer. Rather than change the look, we chose to focus on the subtlest details. We improved color consistency across existing products and set the tone for a vast line extension. To improve legibility and add a touch of luxe, we moved the logo inside a foil-stamped field of color. To quietly elevate the box, we added textured paper and a thicker inner liner for more durability and substance. We’ve achieved the same results that women worldwide experience when they use La Mer; rather than a sweeping change, we created a noticeable, distinctly heightened beauty.