Lipstick Queen is an unequivocal international success, now in over 800 Ulta stores, and soon, Sephora. The creation of cosmetics entrepreneur Poppy King, Lipstick Queen is infused with glamour, style, cheekiness and femininity. Having been involved since the brand's conception, Benard Creative has helped usher its enduring identity to life. The logo as well as the pen and ink illustrations were personally drawn by James Benard, imparting a smart, timeless identity that resonates.
All drawings by James Benard
The Symbolism of LQ's "Medieval"
During medieval times, when lipstick was considered a sin, women used the acidity of lemons to bring out a natural blood-red stain on their lips. This flattering look has been recreated with Medieval lip tint.
Most people couldn't read in Medieval times, so religious paintings told stories through elaborate symbolism. Plants and animals each had specific meanings, and were ascribed to two realms: the heavenly and the satanic.
For the Medieval artwork, the symbols tell the traditional story of Eve in the Garden of Eden, but we've also assigned a second set of meanings that apply to today's woman.
Scroll over each aspect of the interactive artwork below to explore the symbolism in the image.