Lipstick Queen is an unequivocal international success, now in over 800 Ulta stores, and soon, Sephora. The creation of cosmetics entrepreneur Poppy King, Lipstick Queen is infused with glamour, style, cheekiness and femininity. Having been involved since the brand's conception, Benard Creative has helped usher its enduring identity to life. The logo as well as the pen and ink illustrations were personally drawn by James Benard, imparting a smart, timeless identity that resonates.
All drawings by James Benard