Benard Creative is a branding agency that helps launch, refresh, and grow luxury brands.

Who We Are

We are a leading creative design agency for some of the most recognized brands in the world. Our artistic vision and thoughtful execution allow us to curate meaningful relationships between luxury brands and their consumers.

We are driven by our commitment to care for the reputation of your brand, and the value you bring to your consumers.


We engage with passionate leaders of inspiring brands that we believe in. It’s our love, our drive, and our aspiration.

Artistic imagination is our genius.
We are dreamers that believe in the power of imagination and creativity to deepen your brand’s bond with consumers.

Passion is our fuel.
Our creative engine is driven by the energy and impact that comes from our collaborative engagements with our clients.  Ingenuity, excitement and a willingness to challenge convention are virtues that propel our craft and focus our intention on your brand’s reach.

Excellence requires meticulous execution.
Creative artistry must be paired with executional knowledge, skill and experience to deliver success.  Attention to detail, no matter how small, is a responsibility to our customers that we take seriously. When it comes to execution, we unleash our creativity, roll up our sleeves, and dig in.

Working with our clients is an honor for us.
Our goal is your success. That begins with listening and understanding. We accept with pride, humility and modesty the work that we do for our clients.  Each collaborative engagement is a journey that engenders mutual trust, respect and duty to achieve a shared goal.

Core Values

Our unique perspective on beauty engages the senses and captivates your consumers.

Our creative drive compels us to excel in crafting only the best.

Our quiet confidence, paired with a willingness to learn from every interaction, keeps us grounded.

Our reliability, transparency and presence keep us connected to you, our brands, as well as your consumers.

Our focused commitment to your success leads us to make our work better every day. 


James Benard

Creative Director

Creative Director James Benard studied fine art at Hunter College, and the acclaimed Sorbonne University in Paris. With over 20 years of experience as a graphic arts professional, he has dedicated his full attention to Creative Direction for the past 10 years.

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Our Services Include:
Creative Direction
Packaging Design 
Film Direction
Website design
Social Media Content Creation
Advertising Campaigns
Photography (In-House Studio)
Brand Identity
Brand Strategy
Logo Design

Our Clients:

  • 10 Cane Rum

  • @radical media

  • A/X

  • Absolut

  • Agency Sacks

  • ALDO

  • Ann Taylor

  • Anne Klein

  • Art + Commerce

  • Asia Society

  • Baccarat

  • Baron & Baron

  • BBH

  • Berlin Cameron United

  • Blackstone Group

  • Bliss Spa

  • BMG

  • Breguet

  • Brunello

  • Bumble and bumble

  • CAA

  • Calvin Klein

  • Calypso

  • CFDA

  • Chanel

  • Chopan Vodka

  • Chopard

  • Cointreau

  • Cole Hahn

  • Concord

  • Coty Worldwide

  • Cuervo

  • David Yurman

  • DDB

  • DeBeers

  • Disney

  • DNA Model Management

  • Doremus

  • Draft FCB

  • Elite Models

  • ESQ

  • Estee Lauder

  • Forevermark

  • Giorgio Armani

  • Grand Marnier

  • Grey Global Group

  • Guggenheim Museum

  • Harry Winston

  • Henri Daussi

  • IMG Models

  • Issey Miyake

  • Ivanka Trump Jewelry

  • Jo Malone

  • John Varvatos

  • Johnnie Walker Worldwide

  • JWT

  • Kate Spade

  • Kenneth Cole Productions

  • Kind Healthy Snacks

  • Kose Cosmetics Japan

  • Kwiat

  • La Mer

  • La Prairie

  • Laird + Partners

  • Lancome

  • Lipstick Queen

  • Lloyd + Co

  • Louis XIII

  • LVMH

  • McCann-Erickson Worldwide

  • Moet & Chandon

  • Mother

  • Movado

  • NARS Skin

  • NEUE Galerie

  • New York Model Management

  • Nicole Miller

  • Ogilvy

  • Penny Preville

  • Pentagram

  • Prada

  • Ralph Lauren

  • Remy Martin

  • Rocawear Rockport

  • Rolex

  • Russian Standard Vodka

  • Saks Fifth Avenue

  • Sean John

  • Setai

  • Shahid & Co.

  • Soho Grand Hotel

  • Sony Music

  • Swarovski

  • Tahari

  • TBWA/Chiat/Day

  • Tiffany & Company

  • Timex

  • Toth

  • TSE

  • Uniclo

  • Valentino

  • ValueWorks

  • Vera Wang

  • Veuve Clicquot

  • Visionaire

  • W Magazine

  • Waldorf = Astoria.

  • Women Model Management