Tiffany & Co
The celebrated robin's-egg blue Tiffany box speaks a language all its own, one of relationship, meaning and value. While overseeing the redesign of the entire Tiffany packaging program in the early 2000s, including shopping bags, set-up boxes, jewelry boxes and corrugates, Benard Creative set the standards on all new substrates for Tiffany's new PMS color, No. 1837, in commemoration of the year in which Tiffany was founded.
In our recent packaging revitalization, to protect and uphold the integrity and richness of the Tiffany heritage, we designed twenty patterns. Tiffany selected "Interlocking Ts" as shown on their new packaging, for a global rebranding.