Vered Organic Botanicals

Vered Organic Botanicals is a skin and body care line that uses 100% certified organic essential oils, plant oils and herbs. For the packaging redesign, we divided the products into five categories (face oils, body oils, perfumes, masks, cleansers) and gave each a dedicated marbled pattern. This creates a visual language that is easy to understand and helps customers navigate the product line.

The job looks simple but it’s technically complex: we printed two hits of metallic bronze on black paper. The metallic duotones print in reverse (as highlight printers) and the color drops out to black paper in the shadows. For an added pop of luxe, we foil stamped the logos and borders in bronze. The result is a thoughtful, elegant, and well-executed presentation that stands out at retail.