Zales: Disney Fine Jewelry

Zales is one of the largest Jewelry retailers in the world with over 1,000 locations in the US and Canada. With the recent success of our Enchanted Disney Fine Jewelry campaign, they have added the Disney collection to their offering. We adapted our existing film into 15 and 30 second TV spots and we added a Zales exclusive voiceover. We commissioned CG product shots to showcase the exclusive collection.



Written & Directed by: Katja Haecker & James Benard (Benard Creative)

DoP: Jennifer Askew

Client: JewelMark/JayGems

Model: Anna I. / New York Models

Model: Peter Argue

Production: Katja Haecker & Benard Creative

Assistant Producer: Blayke Kogan, Andrew Stapp

Creative Director: Katja Haecker & James Benard

Art Director: Kevin Sullivan

Editor: Daniel Dacian

Post Production/CG: CHRLX

Music: Gil Talmi (Konsonant Music NYC)

Voiceover: Elena Brower

Styling: Anna Katsanis (Atelier Management)

Hair/Make Up: Mari Sten (Brian Bantry)