Logos in Use
Logos are visual icons; rather than sell a product, logos signify the brand.
According to the legendary logo designer Paul Rand, “Logos are the graphic extensions of the internal realities of a company. A logo is a flag, gaining meaning over time, through repeated use and the quality of the thing it symbolizes... Simplicity is not the goal of logo design, it’s the byproduct of a good idea and modest expectations. The only mandate in logo design is that it be distinctive, memorable and clear.”
There is no greater design distinction than being tasked with the creation of a logo; it’s an honor we take seriously. Our logos have been described as a sophisticated new take on classical design. We have a thorough knowledge of the academic systems and etiquette of graphic design and are well versed in current design trends and typefaces. We know the rules and choose when to break them. Our sense of restraint and lack of adornment leads to designs that cut right to the core. Our logos are simple, balanced, timeless and effective.
Below are some of the logos we’ve designed over the years, presented in their simplest forms (black and white) and as they appear in use around the world.
