Moët & Chandon Gold Bath

Packaging Design
Written By Bailey Nicole Eidahl

Moët & Chandon Gold Bath

Packaging Design

As sponsor of the NBA Championships, Moët & Chandon Chairman and CEO of the LVMH portfolio Bernard Arnault was disappointed that during the global broadcast of the NBA Championship locker room celebration, the champagne bottles were kept on ice in black garbage cans.

The following season, Benard Creative got the call to design a more thoughtful, elegant display. Our assignment was twofold: uphold the style, integrity and prestige of the brand, while optimizing the branding opportunity for television coverage to become the focal point of the celebration.

 
 
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Bailey Nicole Eidahl
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