Disney Fine Jewelry
Luxury Jewelry Branding, Advertising & Film Production
Benard Creative developed the brand identity, packaging, advertising and film for Disney's Enchanted Fine Jewelry collection, translating the iconic Disney princess stories into a luxury jewelry marketing campaign for international retail markets.
Benard Creative was commissioned to develop branding and advertising for Disney's fine jewelry collection, bringing the romance and fantasy of its beloved princesses into the world of fine jewelry. Our work was designed to appeal to Disney loyalists, traditional jewelry lovers and millennial consumers.
Our creative concept centered on contemporary young women discovering the Disney magic within themselves. Adorned with Enchanted Disney Fine Jewelry, their shadows transform into the silhouettes of iconic princesses, revealing the fantasy hidden within the everyday.
Each campaign visual corresponds to a specific princess-inspired jewelry collection, connecting the imagery to Disney's beloved characters and films.
Working closely with Disney's licensing department, we developed a comprehensive licensed-brand identity and marketing program spanning logo design, brand positioning, brand guidelines, packaging, retail displays, advertising, scripting and film production.
The campaign helped establish Enchanted Disney Fine Jewelry in major retail markets across the United States, United Kingdom and the Middle East. We continue to provide marketing support, overseeing the integration of the brand across independent jewelry stores and national retail chains.
