La Mer
La Mer
Packaging Design & Brand Design
With a leadership position in the cosmetics industry, Estee Lauder represents a rich portfolio of distinctive brands sold in over 150 countries.
The beauty giant’s holdings include Aveda, Bobbi Brown, Clinique, Jo Malone, MAC, Origins, Tom Ford Beauty and many others. La Mer is decidedly the jewel in the crown of the Estee Lauder Companies, their most profitable holding with annual billings of 1.2B. The climb to success has been a slow one; at the time of our introduction, Estee Lauder had recently acquired the brand, a 30mm business at retail.
