Tiffany & Co

Tiffany & Co

Packaging Design

Widely considered the most recognizable packaging in the world, the Tiffany Blue Box emanates sophistication, refinement, heritage and romance.

Our most recent collaboration with this iconic brand involved updating the look and feel of the outer boxes and bags. We remained true to the look and feel of the packaging we’ve all come to know and respect, creating the “interlocking T” pattern that now adorns boxes, bags and fragrance bottles worldwide. 

Under the creative direction of Reed Krakoff (and the agency Laird + Partners) new products are continuously launched. The iconic pattern that we created can be seen on the neck of the new Tiffany & Love Eau de Parfum bottles and Rose Gold fragrance.