Reinstein Ross
Reinstein Ross
VISUAL IDENTITY, ADVERTISING, WEB DESIGN
When Reinstein Ross set out to modernize its iconic New York jewelry brand, they partnered with Benard Creative to help shape its next chapter.
Our work began with a complete visual refresh, including a refined logomark, modernized typography system, expanded color palette, and a new creative direction designed to bring the brand into the present while honoring its roots in New York's artisanal jewelry tradition.
Building on that foundation, we developed a new advertising campaign, produced a model and video shoot in New York City, re-photographed the entire jewelry collection, and designed an all-new website. We also collaborated on the redesign of the Madison Avenue flagship boutique, contributing to both the graphic and interior experience.
The result is a brand that feels fresh, confident, and contemporary while remaining true to the craftsmanship and character that have defined Reinstein Ross since 1985.
